Is Your Race Site Optimized For Mobile? New Google "Mobile Friendly Update"

Making sure your event site and online registration pages are mobile-friendly is now more important than ever. 

Starting today, Google will begin ranking mobile-friendly sites closer to the top of search results. Sites that aren't mobile-friendly will be penalized, meaning it will be harder for people to find your site and register for your event, even on desktop devices.

So, what do I do about it?

First step is an easy one: check whether or not your website and registration process are mobile-friendly by using Google’s handy-dandy tools. If they are – congratulations, welcome to the mobile era! If not, Google will help you along with suggestions for how to get your sites on track. Ensuring that you’re mobile-optimized across the board will help you get more eyes on your event and more registrations in your pocket.

For more detailed information of this new change, check out Google's webmaster blog.

Need help updating your website? Contact us to help you. We'll ensure your registration pages and event pages are optimized for mobile so you can connect with participants and manage your event on any device.